Audience Research
6 courses·EN
Investigate who a message serves, how people differ, and which questions should shape the content.
Use research and segmentation to inform a decision. User Research focuses on product experience; this topic focuses on marketing audiences and messages.
A route through the topic
Start with the introductory explanation below, then choose a focused lesson for the task or question you want to explore.
Courses in this topic
Marketing Segmentation Fundamentals
Learn the core principles of market segmentation, including key criteria and methods to identify and target distinct customer groups effectively for marketing strategy.
14 slides·28 min
Audience Research to Content Topics Workflow
Learn a practical workflow to transform audience research into compelling content topics, ideal for content marketers seeking to improve strategy and relevance.
14 slides·28 min
Audience Research Tool Selection and Workflow
Learn to select and design workflows using audience research tools to optimize data-driven decision-making.
14 slides·28 min
Audience Research for Marketers
Learn to identify and analyze target audiences to create more effective marketing campaigns.
13 slides·26 min
Customer Journey Mapping Basics
This training introduces customer journey mapping, helping learners visualize and improve customer experiences to drive engagement and loyalty.
16 slides·32 min
Targeted Marketing Messages
Learn to tailor marketing messages for diverse audiences by understanding demographics, psychographics, and communication channels to drive engagement.
14 slides·28 min