Audience Research
11 courses·EN
Investigate who a message serves, how people differ, and which questions should shape the content.
Use research and segmentation to inform a decision. User Research focuses on product experience; this topic focuses on marketing audiences and messages.
A route through the topic
Start with the introductory explanation below, then choose a focused lesson for the task or question you want to explore.
Courses in this topic
Marketing Segmentation Fundamentals
Learn the core principles of market segmentation, including key criteria and methods to identify and target distinct customer groups effectively for marketing strategy.
14 slides·28 min
Audience Research to Content Topics Workflow
Learn a practical workflow to transform audience research into compelling content topics, ideal for content marketers seeking to improve strategy and relevance.
14 slides·28 min
Audience Research Tool Selection and Workflow
Learn to select and design workflows using audience research tools to optimize data-driven decision-making.
14 slides·28 min
Audience Research for Marketers
Learn to identify and analyze target audiences to create more effective marketing campaigns.
13 slides·26 min
Customer Journey Mapping Basics
This training introduces customer journey mapping, helping learners visualize and improve customer experiences to drive engagement and loyalty.
16 slides·32 min
Targeted Marketing Messages
Learn to tailor marketing messages for diverse audiences by understanding demographics, psychographics, and communication channels to drive engagement.
14 slides·28 min
Audience for a Research Paper: Purpose and Examples
This training explains how to identify and address the audience for a research paper, helping writers understand audience concepts, purpose, and examples to communicate effectively.
14 slides·28 min
Distributing Research to a Global Audience
This training teaches researchers a practical workflow for distributing research findings to a global audience, covering the key steps and methods for effective international outreach.
14 slides·28 min
Audience Research in Media: Concepts & Purpose
This training introduces media professionals to audience research concepts, purposes, and practical examples, building skills to understand and apply audience insights effectively.
13 slides·26 min
Audience Research: Patterns, Strengths, and Pitfalls
This training explores audience research examples to help learners identify patterns, evaluate strengths, and avoid common pitfalls in research design and analysis.
14 slides·28 min
B2B Audience Research Workflow
Learn a practical workflow to research B2B audiences and gain the insights needed to build effective, targeted marketing strategies.
14 slides·28 min