Social Media Marketing
7 courses·EN
Plan a social campaign, prepare posts, and interpret channel performance.
The focus is using social channels for a defined audience and goal. Brand Strategy and Content Marketing provide the broader message and content decisions.
A route through the topic
Start with the introductory explanation below, then choose a focused lesson for the task or question you want to explore.
Courses in this topic
Social Media Marketing Fundamentals
Learn the core strategies of social media marketing, including platform selection, content planning, and audience engagement, to build effective campaigns for your business.
14 slides·28 min
Social Media Marketing Analytics: Tool Selection & Workflow
Learn to select and design workflows for social media marketing analytics tools to measure performance effectively.
14 slides·28 min
Social Media Post Design Workflow
Learn a practical workflow for designing effective social media posts, covering planning, creation, and optimization for engaging visual content.
14 slides·28 min
Social Media Marketing Plan Execution
Develop a strategic social media marketing plan from goal setting through content creation and performance measurement for professionals seeking a practical, step-by-step approach.
14 slides·28 min
Social Media Marketing Strategy: Goals and Tradeoffs
Learn to build a social media marketing strategy by defining goals, making strategic choices, and managing tradeoffs for measurable success.
14 slides·28 min
Social Media Marketer Role Overview
This training explains the role, responsibilities, and daily tasks of a social media marketer for aspiring marketers and professionals exploring this career path.
14 slides·28 min
Building a Social Media Marketing Team
This workflow helps marketing managers and team leads build and structure an effective social media marketing team, covering roles, hiring, and collaboration practices.
14 slides·28 min