Marketing Analytics
11 courses·EN
Choose marketing measures that answer a decision, then interpret the evidence and the limits of the tools involved.
Distinguish measurement from a claim that a campaign caused an outcome. Statistics and Business Analytics provide related analytical foundations.
A route through the topic
Start with the introductory explanation below, then choose a focused lesson for the task or question you want to explore.
Courses in this topic
Marketing Measurement Fundamentals
Learn the core principles of marketing measurement, including key metrics and frameworks, to analyze campaign performance and drive data-driven decisions.
14 slides·28 min
Consumer Analytics Marketing Strategy
Learn to leverage consumer analytics to set marketing goals, make strategic choices, and navigate tradeoffs for effective, data-driven decision-making.
15 slides·30 min
Content Marketing Metrics Mastery
Learn to measure and interpret key content marketing metrics to optimize performance and drive data-informed strategy decisions.
14 slides·28 min
Content Marketing Metrics Mastery
Learn to measure and interpret key content marketing metrics, enabling data-driven decisions to optimize campaign performance and ROI.
14 slides·28 min
Marketing Automation Analytics Tools
Learn to leverage marketing automation platforms with built-in analytics to streamline campaigns and measure performance effectively. This training is for marketers seeking to optimize engagement through data-driven automation strategies.
14 slides·28 min
Marketing Metrics Mastery
Learn how to measure and interpret key content marketing metrics to optimize performance, with practical techniques for tracking ROI and improving strategy.
14 slides·28 min
ML in Marketing Analytics
This training equips marketing professionals with machine learning fundamentals to apply predictive analytics for customer segmentation, targeting, and campaign optimization.
14 slides·28 min
Marketing Analytics: Patterns and Pitfalls
This course helps marketers identify common analytics patterns, evaluate their strengths, and avoid pitfalls when interpreting marketing data. Ideal for analysts and marketing professionals.
14 slides·28 min
Marketing Analytics Platform Architecture
This training helps data and marketing professionals evaluate marketing analytics platforms, covering selection criteria, architecture design, and key tradeoffs.
14 slides·28 min
Marketing Analytics Roadmap
This training helps marketing teams prioritize analytics initiatives, define milestones, and communicate progress to stakeholders effectively.
13 slides·26 min
Web Analytics in Digital Marketing
This course teaches digital marketers the core concepts, purpose, and practical examples of web analytics for measuring and improving online marketing performance.
14 slides·28 min