Content Marketing
17 courses·EN
Plan, brief, repurpose, and distribute content around an audience’s needs. Connect the work to a clear purpose and useful measures.
These lessons focus on the content program. Brand Strategy concerns positioning; SEO concerns search discovery; Email Marketing concerns a particular channel.
A route through the topic
Start with the introductory explanation below, then choose a focused lesson for the task or question you want to explore.
Courses in this topic
Content Marketing Framework Essentials
Learn the core components of a content marketing framework and how to apply them strategically to plan, create, and measure effective content.
14 slides·28 min
Content Marketing Strategy Planning
Learn to build and execute effective content marketing strategies, covering planning, audience targeting, and performance measurement for marketing professionals.
14 slides·28 min
Content Brief Creation Guide
Learn to create effective content briefs that align stakeholders and streamline content production for marketing teams.
13 slides·26 min
Editorial Calendar Planning
Learn to plan and manage an editorial calendar to organize content, streamline publishing, and align with marketing goals.
14 slides·28 min
Content Repurposing Across Formats
Learn to transform a single core idea into engaging content across multiple formats to maximize reach and impact.
13 slides·26 min
Content Distribution Fundamentals
A foundational course covering content distribution strategies, channels, and best practices for marketing professionals.
13 slides·26 min
Content Marketing Planning and Execution
Learn to plan and execute effective content marketing strategies that drive audience engagement and business growth. Ideal for marketers and business owners seeking practical, actionable techniques.
14 slides·28 min
Content Marketing Plan Execution
Learn to build a results-driven content marketing plan from goal-setting to execution. Ideal for marketers seeking a practical framework to align content with business objectives.
14 slides·28 min
Content Marketing vs Content Strategy
Learn to distinguish content marketing from content strategy, including their tradeoffs and use cases, to build more effective content initiatives.
15 slides·30 min
B2B Content Marketing Strategy
This training helps B2B marketers set content marketing goals, make strategic choices, and manage tradeoffs to build an effective content strategy.
13 slides·26 min
Content Marketing Types
This training explains the main types of content marketing for marketers and creators, helping them choose formats that attract and engage their target audience.
14 slides·28 min
Communicating Content Marketing to Stakeholders
This training helps marketers present content marketing plans and results to stakeholders, building skills to gain buy-in and communicate value clearly.
14 slides·28 min
Content Marketing Skills and Practice
This training builds core content marketing skills for professionals, covering strategy, creation, and distribution to help trainees plan and execute effective content that engages audiences and drives results.
15 slides·30 min
Content Marketing Case Study Analysis
This training analyzes real content marketing case studies to help marketers identify success patterns and evaluate strategic tradeoffs.
14 slides·28 min
Content Marketing Roles and Handoffs
This training clarifies content marketing roles, responsibilities, and handoffs, helping marketing teams streamline collaboration and improve workflow efficiency.
14 slides·28 min
Content Marketing Portfolio Development
This training helps aspiring content marketers build a professional portfolio. Learners will select and present their best work to showcase their skills to employers and clients.
14 slides·28 min
Content Marketing Platform Selection
This training helps marketers and content leaders evaluate, architect, and select content marketing platforms, with a focus on key tradeoffs for informed decision-making.
13 slides·26 min