All Marketing & Growth courses
112 courses
Courses in this topic
Content Marketing Plan Template Guide
This training teaches marketers how to structure, use, and adapt a content marketing plan template to build effective, tailored content strategies.
14 slides·28 min
Avoiding Common Content Marketing Mistakes
A concise training that helps marketers identify common content marketing mistakes and apply practical strategies to avoid them, improving content quality, consistency, and results.
14 slides·28 min
B2B Content Marketing Strategy
This training helps B2B marketers set content marketing goals, make strategic choices, and manage tradeoffs to build an effective content strategy.
13 slides·26 min
Content Marketing Types
This training explains the main types of content marketing for marketers and creators, helping them choose formats that attract and engage their target audience.
14 slides·28 min
Communicating Content Marketing to Stakeholders
This training helps marketers present content marketing plans and results to stakeholders, building skills to gain buy-in and communicate value clearly.
14 slides·28 min
Content Marketing Skills and Practice
This training builds core content marketing skills for professionals, covering strategy, creation, and distribution to help trainees plan and execute effective content that engages audiences and drives results.
15 slides·30 min
Content Marketing Case Study Analysis
This training analyzes real content marketing case studies to help marketers identify success patterns and evaluate strategic tradeoffs.
14 slides·28 min
Content Marketing Roles and Handoffs
This training clarifies content marketing roles, responsibilities, and handoffs, helping marketing teams streamline collaboration and improve workflow efficiency.
14 slides·28 min
Content Marketing Portfolio Development
This training helps aspiring content marketers build a professional portfolio. Learners will select and present their best work to showcase their skills to employers and clients.
14 slides·28 min
Content Marketing Platform Selection
This training helps marketers and content leaders evaluate, architect, and select content marketing platforms, with a focus on key tradeoffs for informed decision-making.
13 slides·26 min
Local SEO Concepts and Applications
Learn how local SEO boosts visibility for location-based searches, covering core concepts, strategic purposes, and real-world examples to attract nearby customers.
14 slides·28 min
SEO Keywords: Types, Patterns, Examples
Learn how to identify, categorize, and leverage different keyword types and patterns in SEO to improve search rankings and attract the right audience.
14 slides·28 min
SEO Metrics Measurement and Interpretation
Learn to track, analyze, and interpret key SEO metrics to measure performance, identify optimization opportunities, and drive data-informed decisions.
14 slides·28 min
SEO Metrics: Measurement and Interpretation
Learn to measure and interpret key SEO metrics to evaluate performance, identify optimization opportunities, and drive data-informed search strategy decisions.
12 slides·24 min
SEO Mistakes Avoidance Guide
Learn how to identify and fix common SEO mistakes to improve website rankings, avoid penalties, and drive more organic traffic. Ideal for marketers, webmasters, and business owners.
14 slides·28 min
SEO Strategy: Goals, Choices, Tradeoffs
This training teaches SEO professionals how to define strategic goals, make informed choices, and navigate tradeoffs to build effective, results-driven SEO strategies.
14 slides·28 min
Evaluating SEO Quality
This training teaches marketers and content professionals how to evaluate SEO quality, covering key metrics and practical assessment methods to improve search performance.
14 slides·28 min
SEO Case Studies: Patterns and Tradeoffs
This training analyzes real SEO case studies to help marketers and content strategists identify effective patterns and weigh key tradeoffs.
14 slides·28 min
Communicating SEO to Stakeholders
This course helps marketers and SEO specialists explain SEO strategy, results, and value to non-technical stakeholders and clients.
13 slides·26 min
SEO Roles and Handoffs
This training clarifies SEO roles, responsibilities, and handoffs for marketers and web teams, helping learners streamline collaboration and workflow across SEO tasks.
13 slides·26 min
Ethics and Responsible SEO Practices
This training explains ethical and responsible SEO practices, helping marketers and content professionals apply transparent, sustainable strategies that avoid deceptive tactics.
13 slides·26 min
SEO Tools: Selection and Workflow Design
This training helps marketers and content specialists select SEO tools and design efficient workflows to improve search visibility and productivity.
14 slides·28 min
Email Marketing Fundamentals
Learn the fundamentals of email marketing, including building subscriber lists, crafting effective campaigns, and analyzing performance to drive engagement.
11 slides·22 min
Mailchimp Email Marketing Workflow
Learn to build effective email marketing campaigns using Mailchimp's practical workflow, from audience setup to analytics tracking. Ideal for beginners and small business owners.
14 slides·28 min