All Marketing & Growth courses

74 courses

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SEO Mistakes Avoidance Guide — digital-human course

SEO Mistakes Avoidance Guide

Learn how to identify and fix common SEO mistakes to improve website rankings, avoid penalties, and drive more organic traffic. Ideal for marketers, webmasters, and business owners.

ENPDFPPTX

14 slides·28 min

SEO Strategy: Goals, Choices, Tradeoffs — digital-human course

SEO Strategy: Goals, Choices, Tradeoffs

This training teaches SEO professionals how to define strategic goals, make informed choices, and navigate tradeoffs to build effective, results-driven SEO strategies.

ENPDFPPTX

14 slides·28 min

Ethics and Responsible SEO Practices — digital-human course

Ethics and Responsible SEO Practices

This training explains ethical and responsible SEO practices, helping marketers and content professionals apply transparent, sustainable strategies that avoid deceptive tactics.

ENPDFPPTX

13 slides·26 min

SEO Tools: Selection and Workflow Design — digital-human course

SEO Tools: Selection and Workflow Design

This training helps marketers and content specialists select SEO tools and design efficient workflows to improve search visibility and productivity.

ENPDFPPTX

14 slides·28 min

Email Marketing Fundamentals — digital-human course

Email Marketing Fundamentals

Learn the fundamentals of email marketing, including building subscriber lists, crafting effective campaigns, and analyzing performance to drive engagement.

ENPDFPPTX

11 slides·22 min

Mailchimp Email Marketing Workflow — digital-human course

Mailchimp Email Marketing Workflow

Learn to build effective email marketing campaigns using Mailchimp's practical workflow, from audience setup to analytics tracking. Ideal for beginners and small business owners.

ENPDFPPTX

14 slides·28 min

Shopify Email Marketing Setup Workflow — digital-human course

Shopify Email Marketing Setup Workflow

Learn a practical workflow to set up effective email marketing on Shopify, designed for store owners seeking to build customer engagement and drive sales.

ENPDFPPTX

14 slides·28 min

Email Marketing Metrics: Measurement & Interpretation — digital-human course

Email Marketing Metrics: Measurement & Interpretation

Learn to measure and interpret key email marketing metrics, including open rates, click-through rates, and conversions, to optimize campaign performance for marketers and analysts.

ENPDFPPTX

14 slides·28 min

Email Marketing Strategy: Goals & Tradeoffs — digital-human course

Email Marketing Strategy: Goals & Tradeoffs

Learn to craft a strategic email marketing plan by defining clear goals, making informed choices, and evaluating key tradeoffs for measurable success.

ENPDFPPTX

14 slides·28 min

Email Marketing Platform Selection & Architecture — digital-human course

Email Marketing Platform Selection & Architecture

This training guides marketers and product owners through choosing and architecting an email marketing platform, covering key selection criteria and tradeoffs.

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14 slides·28 min

Email Marketing for Sales Workflow — digital-human course

Email Marketing for Sales Workflow

Learn a practical email marketing workflow to drive sales, ideal for marketers and sales professionals seeking actionable strategies.

ENPDFPPTX

14 slides·28 min

Social Media Marketing Fundamentals — digital-human course

Social Media Marketing Fundamentals

Learn the core strategies of social media marketing, including platform selection, content planning, and audience engagement, to build effective campaigns for your business.

ENPDFPPTX

14 slides·28 min

Social Media Marketing Analytics: Tool Selection & Workflow — digital-human course

Social Media Marketing Analytics: Tool Selection & Workflow

Learn to select and design workflows for social media marketing analytics tools to measure performance effectively.

ENPDFPPTX

14 slides·28 min

Social Media Post Design Workflow — digital-human course

Social Media Post Design Workflow

Learn a practical workflow for designing effective social media posts, covering planning, creation, and optimization for engaging visual content.

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14 slides·28 min

Social Media Marketing Plan Execution — digital-human course

Social Media Marketing Plan Execution

Develop a strategic social media marketing plan from goal setting through content creation and performance measurement for professionals seeking a practical, step-by-step approach.

ENPDFPPTX

14 slides·28 min

Social Media Marketing Strategy: Goals and Tradeoffs — digital-human course

Social Media Marketing Strategy: Goals and Tradeoffs

Learn to build a social media marketing strategy by defining goals, making strategic choices, and managing tradeoffs for measurable success.

ENPDFPPTX

14 slides·28 min

Social Media Marketer Role Overview — digital-human course

Social Media Marketer Role Overview

This training explains the role, responsibilities, and daily tasks of a social media marketer for aspiring marketers and professionals exploring this career path.

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14 slides·28 min

Building a Social Media Marketing Team — digital-human course

Building a Social Media Marketing Team

This workflow helps marketing managers and team leads build and structure an effective social media marketing team, covering roles, hiring, and collaboration practices.

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14 slides·28 min

Brand Positioning Fundamentals — digital-human course

Brand Positioning Fundamentals

Learn how to define and differentiate your brand in the market. This training helps marketers and business owners build a clear, compelling brand position.

ENPDFPPTX

14 slides·28 min

Brand Strategy Framework Essentials — digital-human course

Brand Strategy Framework Essentials

Learn the core components of a brand strategy framework and how to apply them to build cohesive, market-ready brands.

ENPDFPPTX

14 slides·28 min

Brand Strategy Fundamentals — digital-human course

Brand Strategy Fundamentals

A foundational course on brand strategy, teaching learners why it matters and how to apply strategic thinking to build a compelling brand.

ENPDFPPTX

14 slides·28 min

Brand Strategy Development Workflow — digital-human course

Brand Strategy Development Workflow

Learn a practical workflow for developing an effective brand strategy, ideal for marketers and business leaders seeking to define brand positioning, messaging, and differentiation.

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14 slides·28 min

B2B Brand Strategy: Goals, Choices, Tradeoffs — digital-human course

B2B Brand Strategy: Goals, Choices, Tradeoffs

Learn to craft effective B2B brand strategies by defining clear goals, making strategic choices, and navigating tradeoffs for measurable impact.

ENPDFPPTX

14 slides·28 min

Brand Awareness Strategy: Goals and Tradeoffs — digital-human course

Brand Awareness Strategy: Goals and Tradeoffs

Learn to set measurable brand awareness goals, evaluate strategic choices, and understand tradeoffs to build an effective brand awareness campaign.

ENPDFPPTX

14 slides·28 min

All Marketing & Growth courses